We give a number of examples for each phase. Handymen Aspiring Baby mother Experienced mother Menstrual tracker apps (Womanco and Period Tracker Apps used to track medical pathways (IVF, ICSI, etc.) Pregnancy Tracking Apps (Pregnant and Zo, Pregnancy +) Baby Name Apps (Baby Names NL, Withal Baby Names) Breastfeeding and feeding apps (Breastfeeding and pumping tracker, Breastfeeding app) Apps to follow growth curves (GroeiApp) Apps that make soothing sounds (white noise baby app) Apps focused on baby and toddler food (Cooking for baby) Milestone apps (Baby Photo) Family planner apps (Day Haps) Finding a Babysitter (BSIT) Activities with children (Grow Childhood) When you choose app categories, your message will have to be aimed more generally at mothers.
When selecting the specific apps you can choose to specify the banners on the different phases. If you have a webs hop with children's clothing, you can inspire the prospective buyer the phone number list same with a message aimed at the first outfit after the birth of their little one that can be purchased during pregnancy. The baby mother can respond more to the fact that a baby grows out of his clothes every few months. 4. Advertise on Facebook Young mothers are quite active on social media, especially Facebook. is that Facebook is the platform on which mothers from all phases are present. And let Facebook be the platform where specific groups can be easily reached in a targeted manner.
The ability to use email lists is one such example. The email automation flow we mentioned above can be further rolled out on Facebook. You already have an email list for each starting point. You can upload this when you create a new target group on Facebook. Facebook analyzes the email addresses known to it, after which it can advertise to a similar target group. You then approach each list with different advertisement(s). For the aspirant, the focus is more on pregnancy and you could, for example, emphasize maternity clothing. For experienced mothers, sturdy children's clothing for when their child goes to playgroup is relevant again.