Those with bots will also appreciate the title of the Messenger results page “Businesses and bots”. Messenger Links: Facebook now provides personalized links that can be shared anywhere online - from your website to your email signature - which, when clicked, open a conversation with your business in Messenger. Links as short and memorable as m.me/username. Messenger Codes: Similar to QR or Snapchat codes , Messenger Codes can be placed in real-life situations - in-store, on event posters, business cards, TV commercials, anywhere. When the unique code is scanned with a phone camera, it will open a thread in Messenger and load your messenger greeting.
Customer Matching: If you are allowed to contact customers on their mobile number, the Customer Matching tool allows you hair masking service to easily forward those conversations to Messenger and reach them with alerts (no SMS charges). Although the process requires final customer acceptance by clicking an “Accept” button during the first Facebook Messenger communication. Messenger customer matching bots But for me, the most important element of discovery are the five results returned by the persistent search bar now placed at the top of Messenger. We all know about SEO and ASO. But are you on top of your CAD (Chat App Optimization)? This is how you can appear as the number one result not only for your brand name, but also for relevant search terms.
Advertising Continue reading below As with SEO, the exact operation of the algorithm is not known. However, the results seem to be influenced by similar factors. User engagement with brand (observed correlation): There is strong evidence of a relationship between user liking a page, sharing a story, and other such social engagements on Facebook with higher ranking in Messenger. If I just liked the Chatbot News Facebook page, it is more likely to show up for the search query “news” in Messenger. User profile (correlation noted): My hometown is Sydney but I have lived in Germany for many years and have little contact with brands back home. However, for the “news” query, ABC News is right up there in the top five. Device Information (likely correlation): While a direct correlation has yet to be proven, I suspect a pattern between device location and results.