Many ideas and plans should no longer come from the management alone. It was not. By embracing experimentation in your culture, you also democratize the opportunity to really contribute. If everyone within the company has the opportunity to test with new propositions, prices and complete business models, everyone has the preconditions to make a lot of impact with good ideas and actions. The data can clearly show what works and what doesn't. Jeff Bezos (founder Amazon) is known for calling these types of decisions type 2 decisions .
A lot of people within Amazon are able to make these kinds of decisions on a daily basis. This happens on a large scale every day. Type 2 decisions are decisions that can be adjusted quickly and easily, without having to deal with major consequences. An experiment that doesn't work can be adjusted again in no time . This foundation allows job function email list Amazon to use its size in a fantastic way to implement even more improvements and innovations. The only thing that doesn't change is that everything keeps changing Today's online winners have one thing in common. Data is not a department, but is at the core of the culture and forms the most important basis for many (strategic) decisions.
By using data in the right way, they are able to make good decisions faster than others and act on them. At the same time, because many large parties are getting bigger, the challenges for advertisers are increasing enormously. A few companies are taking an increasingly large bite out of the pie, but fortunately the pie itself continues to grow. This means that there are plenty of opportunities for everyone in the coming year as well. If everyone within a company works on improvement and growth with the right mindset, something beautiful can arise. Something that cannot be explained on paper.