SEO is going to be more diverse Advertising Continue reading below I believe that in 2017, the diversity of how SEO is seen and done is going to change even more. Search is and will be ubiquitous and is integrated into new consumer products like Google Phone Home or Google Assistant. But what changes is how search results will be calculated based on device and how they will be presented to the consumer. Where there used to be great diversity and a high likelihood of getting a “click” when I just appeared on the first page, now as a business you need to be relevant and straight to the point. Of course, more devices open new doors for more traffic. But the SEO strategy must be adapted to these new opportunities. Without knowing what will Phone happen exactly, I see that Google will offer public APIs where companies can connect and be offered for example structured data so that, via one of these devices, the user can order products and pay without even seeing the SERPs. or even the page.
Very exciting. Advertising Continue fax list reading below 2. Mobile-first will have a huge impact Focusing on mobile is a no-brainer. Google has announced that it will shift its exploration and computing to mobile first, then to desktop starting next year (Q1). This will be a huge change because even if you have responsive websites, not many businesses are mobile-first, some Phone aren't even mobile-ready. Thus, we will see many SEOs around the mobile theme, which includes mobile page content and structure. The reason is simple. When many businesses build their mobile page, they often create m domains. (DOT) and modify the content according to the moving purpose. Clearer page, less content. When Google now begins to move to mobile, Google does not get the full content to evaluate desktop content without crawling it. This could create a lot of Phone problems. I don't think Google wants to crawl both mobile and desktop and create two completely separate indexes, but with this very common example, I'd like to see how Google will handle it. That will keep us busy early next year.
Advertising Continue reading below Once the dust settles, we'll push mobile further and focus on the mobile user journey and what that means for the content we optimize for mobile. I think that's really the key, because it also influences the first trend Phone mentioned. When Google can crawl and understand content and link it to many different queries and devices, businesses can earn and capture far more traffic than ever before. 3. The office is not dead! Now everyone is excited about mobile. But conversion rates on mobile are still much lower than on desktop. — and optimize their content to be found not just on mobile — will win more customers in 2017. We SEOs often think about Phone the next trend, but we don't have to. really do not forget the office. Anne Ahola Ward, PDG, CircleClick Anne Ahola districtThree SEO trends to watch in 2017: 1. Performance technique Advertising Continue reading below This will be the main driver of SEO success in 2017.