Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert Special leads into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. 1 challenge. (I bet that even you consumer marketers out there experience this challenge, so stick with me, as I’m sure you’ll find value here, too). Part of the problem is that everywhere you look, someone is telling Special leads you about new-and-better ways to generate leads.
But, I stress, don’t fall for every trendy new idea or lead gen Special leads hack out there. We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing Content marketing has become a proven tool for consumer brands, but many marketers Special leads still hesitate, unsure if it will be effective for their business. But for the many B2B Special leads marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with
B2B customers, especially with products and services with long Special leads sales cycles. According to Forbes: 71% of B2B marketers use content marketing to generate leads. 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. 60% of B2B decision-makers say content provided by companies helps them make smarter Special leads buying decisions. Content marketing also generates 3 times as many leads as traditional outbound marketing and costs 62% less. The data shows that content marketing works—even for B2B brands. But, where do you start?